Fragola Showroom: Upscale clothing … discount prices

So, a couple of weeks ago the ladies of FourPlayGo (@mrsoaround the world @lolastravels and @jetsetextra) and I did a whole glam makeover and photo shoot with some of my favorite West Hollywood Glam Makers.  Maleeza of Fragola Showroom supplied venue, clothes, shoes and campagne;  Charles Hopkins did the photography; Cat did the syling; and Lyric did hair & makeup.  Celebrity jeweler David outfitted us in jewels.  Photos from that shoot are coming … and here are some from the entire trip.

I really wanted them to feel MY West Hollywood … i.e. Vanity Girl For the Day!

If you want in on the action, Maleeza is having an IN-SANE sale this weekend.  Designer names … low low prices.  Tell her VanityGirl sent you and Happy Shopping!  Make sure to Instagram me if you pick anything up @VanityGirlHollywood.

xx

Maxine

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How to build a beauty career

Join me as I catch up with my former intern, Olivia Danielle, at the PHAMExpo.  I am so proud of Olivia — she just graduated from FIDM and landed a job as a product developer with a major cosmetic line here in LA.

She is beautiful and driven and truly pursuing her passion in the beauty industry.  She first saw our vanities when she was still living in New York … and approached me at the Beautylish event in Santa Monica a few years ago.

She also works very hard and isn’t afraid to roll up her sleeves! We can’t wait to see what else the future has in store for her.   That’s what Vanity Girl is all about – providing the backstage moment so that girls can pursue their dreams.  She does own a Silver Starlet BTW, so she is also a Real Vanity Girl 🙂

PHAMExpo: http://www.phamexpo.com
Find Kevin: http://kjbennett.com
Buy his Brushes: http://www.royalbrush.com
Buy a Lighted Hollywood Vanity: http://www.vanitygirlhollywood.com

Crew & Glam Squad
Hair: http://www.untamedinstincts.com
Shoot & Edit: http://photofilmstage.com
Tweet Me: @VanityGirl
Instagram: @VanityGirlHollywood

What to look for in a makeup brush

Join me as I catch up with my friend, Emmy-ward winning MUA KJ Bennett at the Royal Brush booth at the first annual PHAMExpo.  His brushes were born out of his “makeup artist angst” because he simply couldn’t find brushes that kept up with him!

I first met Kevin a few years ago when I was in New York and hung out with YouTube makeup guru @enkore makeup for the first time.  The three of us ended up in Chelsea over martinis and the rest they say … is history!

xoxo –

Maxine

 

 

PHAMExpo: http://www.phamexpo.com
Find Kevin: http://kjbennett.com
Buy his Brushes: http://www.royalbrush.com
Buy a Lighted Hollywood Vanity: http://www.vanitygirlhollywood.com

Crew & Glam Squad
Hair: http://www.untamedinstincts.com
Shoot & Edit: http://photofilmstage.com
Tweet Me: @VanityGirl
Instagram: @VanityGirlHollywood

How to style your makeup room …

White Vanity

via Vanity Girl Hollywood on Facebook.

This white Broadway table top vanity found a home with #RealVanityGirl of OC Tara Maresa.  I love the framed photos of some of her favorite brands (Chanel is one of my faves too!) and this sleek little desk with storage tuft seating.

Tara also won tickets from us to the PhamExpo where Paw Pallette and Charmed Cosmetics used our vanities to bling out their trade booths.  I can’t wait to hear what some of her favorite things were from that show.

xo

Maxine

Launching your dream business …

Last Thursday,  social media expert Beverly Macy (author, host, educator, thought-leader extraordinaire) interviewed me on her  Social Media and business radio show.  My story was really about how I Followed My Dream … and created Vanity Girl Hollywood after getting laid off.

Now that we are five years in, I sometimes lose sight that this all started out of an idea  I had during a cheer-up session at the Burke Williams spa here in West hollywood.  They say that luck is where inspiration and perspiration intersect, right?

I was lucky – lucky that I had an angel investor who saw my track record, believed in me and respected my marketing chutzpah and put his talent and resources behind this fledgeling dream.

Lucky that I had friends and family who supported this dream, and helped me keep it alive when I didn’t think I could do it.

Lucky that Social Media was this free platform, where I could take my PR and Guerilla marketing tactics to the web and create a machine that would market 24/7, 365. (Big thanks to Alaia Williams for showing me how to blog and use Twitter!)

Lucky that celebrities like Kim Kardashian and YouTube gurus like Kandee Johnson would love this product, and choose to support another female entrepreneur.

Milk Studios, LA 2010 Kim Kardashian and Maxine Tatlonghari

Milk Studios, LA 2010
Kim Kardashian and Maxine Tatlonghari

Kandee & Max

L’Oreal Anniversary Party at the Four Seasons, Beverly Hills
Uber Beauty Blogger Kandee Johnson and Maxine Tatlonghari

And most of all, lucky that a girl named Crystal in Ohio bought that first vanity (only 2 days after I launched my eBay store and blog which I built myself!)and proved that there were THOUSANDS of girls out there who wanted a Backstage Hollywood moment of her very own. I LOVE and appreciate my Vanity Girls more than words could ever express.

Please take a listen.  And if it inspires you to follow a dream – any dream – please share it here or of course – find me on Social Media.

xo

Maxine

What lighting do makeup artists use?

Here’s another spotlight on a Pro Vanity Girl. Meet celebrity MUA Priscilla Ono, whom I met through Uber Blogger Kandee Johnson.  Priscilla has beat the faces of glamour girls like Pamela Anderson, Carmen Electra, Paris Hilton, Amber Rose and Iggy Azalea!  Now you KNOW, those are some serious skills if they call on her to beat their face  And I’ve seen more than one instance where Ms. Amber Rose has been named “Best Makeup” on a Red Carpet, just sayin’ …

Anyway, Ms. Priscilla has a Black Vanity Desk of her very own in her LA Makeup Loft.  Here’s her video where she takes you through some of her daily things!


What she loves about her Broadway Desk .. or as she says in the video, “obsessed” 🙂 

  • The Lifetime Warranty.  Yep, Vanity Girl is manufactured right here in LA and carries a lifestime warranty.
  • The adjustable light switch.  Every MUA (and home makeup junkie) should be able to control their lighting!
  • The holsters that hold her Croc Blowdryer and Hot Tools hair items.
  • The outlets that make everything from styling to airbrush makeup to watching YouTube tutorials a breeze when doing your makeup.
  • And of course, the nice warm lighting which she says is “amazing” for makeup application.

Make sure to watch the video to check out her video and her daily makeup must-have’s!

xoxo

Maxine @VanityGirl

Vanity Girl Hollywood: Another Marilyn Monroe inspired makeup room

via Vanity Girl Hollywood on Facebook

This one comes from Mari LC who reached out to me on Instagram to share her beautiful Starlet room.  I’m so glad she did because how beautiful is it? I really love that bench and of course, Marilyn Monroe – an OG Vanity Girl for sure – makes sure that we get to celebrate being glam all day everday!

xo

Maxine

Marilyn Monroe dressing room