Launching your dream business …

Last Thursday,  social media expert Beverly Macy (author, host, educator, thought-leader extraordinaire) interviewed me on her  Social Media and business radio show.  My story was really about how I Followed My Dream … and created Vanity Girl Hollywood after getting laid off.

Now that we are five years in, I sometimes lose sight that this all started out of an idea  I had during a cheer-up session at the Burke Williams spa here in West hollywood.  They say that luck is where inspiration and perspiration intersect, right?

I was lucky – lucky that I had an angel investor who saw my track record, believed in me and respected my marketing chutzpah and put his talent and resources behind this fledgeling dream.

Lucky that I had friends and family who supported this dream, and helped me keep it alive when I didn’t think I could do it.

Lucky that Social Media was this free platform, where I could take my PR and Guerilla marketing tactics to the web and create a machine that would market 24/7, 365. (Big thanks to Alaia Williams for showing me how to blog and use Twitter!)

Lucky that celebrities like Kim Kardashian and YouTube gurus like Kandee Johnson would love this product, and choose to support another female entrepreneur.

Milk Studios, LA 2010 Kim Kardashian and Maxine Tatlonghari

Milk Studios, LA 2010
Kim Kardashian and Maxine Tatlonghari

Kandee & Max

L’Oreal Anniversary Party at the Four Seasons, Beverly Hills
Uber Beauty Blogger Kandee Johnson and Maxine Tatlonghari

And most of all, lucky that a girl named Crystal in Ohio bought that first vanity (only 2 days after I launched my eBay store and blog which I built myself!)and proved that there were THOUSANDS of girls out there who wanted a Backstage Hollywood moment of her very own. I LOVE and appreciate my Vanity Girls more than words could ever express.

Please take a listen.  And if it inspires you to follow a dream – any dream – please share it here or of course – find me on Social Media.

xo

Maxine

What lighting do makeup artists use?

Here’s another spotlight on a Pro Vanity Girl. Meet celebrity MUA Priscilla Ono, whom I met through Uber Blogger Kandee Johnson.  Priscilla has beat the faces of glamour girls like Pamela Anderson, Carmen Electra, Paris Hilton, Amber Rose and Iggy Azalea!  Now you KNOW, those are some serious skills if they call on her to beat their face  And I’ve seen more than one instance where Ms. Amber Rose has been named “Best Makeup” on a Red Carpet, just sayin’ …

Anyway, Ms. Priscilla has a Black Vanity Desk of her very own in her LA Makeup Loft.  Here’s her video where she takes you through some of her daily things!


What she loves about her Broadway Desk .. or as she says in the video, “obsessed” 🙂 

  • The Lifetime Warranty.  Yep, Vanity Girl is manufactured right here in LA and carries a lifestime warranty.
  • The adjustable light switch.  Every MUA (and home makeup junkie) should be able to control their lighting!
  • The holsters that hold her Croc Blowdryer and Hot Tools hair items.
  • The outlets that make everything from styling to airbrush makeup to watching YouTube tutorials a breeze when doing your makeup.
  • And of course, the nice warm lighting which she says is “amazing” for makeup application.

Make sure to watch the video to check out her video and her daily makeup must-have’s!

xoxo

Maxine @VanityGirl

Vanity Girl Hollywood wins Economic Development Award 2013

Vanity Girl was really proud to be honored by the West Hollywood Chamber of Commerce as an Economic Development leader.

ABOUT THE EVENT: 
The West Hollywood Chamber of Commerce honored five at the annual State of The City (#SOTC2013) on June 26, 2013.
The honors went to Authentic, Cabo Cantina, Koontz Hardware, LASC, and Vanity Girl Hollywood who also served as panelists to share their insight about their success as small businesses, moderated by Leonard Lanzi, Executive Director of Los Angeles Venture Association (LAVA).  In his capacity at LAVA, Len works with its board of directors to direct the strategic plan and organize educational and informational programs within the venture funded business ecosystem in the greater Los Angeles region.

Hany Haddad, Chair of the West Hollywood Chamber of Commerce who also served as a panelist, quoted, “We continue to seek new ways to strengthen the West Hollywood community through small business development and these five businesses are true examples of how small business supports communities economically.”

City of West Hollywood:  http://www.weho.org
Los Angeles Venture Association:  http://www.lava.org
Koontz Hardware: http://www.koontz.com
Vanity Girl Hollywood:  http://www.vanitygirlhollywood.com
Authentic Agency:
Crew & Glam Squad: 
Thank you!
Maxine @VanityGirl

Vanity Girl Hollywood blinging out the Pasadena PHAME Expo

This hot new event seems to be taking the beauty industry by storm and two of our Industry Pro Vanity Girls will be there, blinging out their event booths with their Vanity Girl vanities.

Crystal of Paw Pallette (the beauty & brains behind that brand) will be at booth 410, and if you haven’t seen her paw pallettes, they are the CUTEST things ever.

And makeup instructor and MUA Janet of Allure Makeup Academy (who by the way, held one of the first Vanity Mixers)  is launching a new makeup line and she will be in Booth #609.

If you drop by and visit – make sure to take a pic with the vanity and Instagram, Tweet or FB me!  I LOVE getting those pics.

Crystal told me that LimeCrime, PurseBuzz and Enkore Makeup will also be there … so I’m sure I will make it over there as well.

xoxo

Maxine @VanityGirl

What about you?   Will you be at the PHAME Expo?  Do you still need to Bling out your Booth with one our Vanities?  Get some … 

Closet/Vanity Tour on YouTube from Irene

Closet/Vanity Tour!! – YouTube.

I love this video from Irene repping the glam in Chicago. She is a newlywed, and shares openly and honestly about how important it is to carve out a space of your own when moving in with someone.

I think it’s amazing how she made such great use of relatively small closet space to create a totally efficient Vanity Space.  But I have to say, her creative way to make a blowdryer holster (kind of like the ones we feature on our Broadway Desk) is simply genius.

Brains + Beauty = Vanity Girls 🙂

xoxo

Maxine @VanityGirl