Most Creative Businesses in West Hollywood

Creative City Awards: Honoring Innovation in Business | West Hollywood Chamber of Commerce | West Hollywood, CA.

Artwork by Ruben Esparza of Red Studios

Tonight, the Chamber will honor some of the most creative business in West Hollywood.  Some of our faves have been nominated.  Last year, Vanity Girl was nominated for Creative Communications, for the way that I’ve been able to put my brand on the map — with a little bit of Online Fame plus a little bit of Offline elbow grease.  I lost out to a little known company called HBO (hello!), but honestly!  That was truly a case of, “I’m just happy to be nominated!”

At any rate, this year I found myself behind the camera, producing some of the pre-event pieces and even working on capturing the night.  More of that to come – but in the meantime make sure to click on the link above to see if one of your favorite WeHo Businesses have been nominated!


Nominee Marco Pelusi on Vanity Girl Radio

VIDEO:  Nominee Ruth Tittle and her Sample Saturday Health Fair

VIDEO:  Vanity Girl Hollywood wins Economic Development Award



How to build a beauty career

Join me as I catch up with my former intern, Olivia Danielle, at the PHAMExpo.  I am so proud of Olivia — she just graduated from FIDM and landed a job as a product developer with a major cosmetic line here in LA.

She is beautiful and driven and truly pursuing her passion in the beauty industry.  She first saw our vanities when she was still living in New York … and approached me at the Beautylish event in Santa Monica a few years ago.

She also works very hard and isn’t afraid to roll up her sleeves! We can’t wait to see what else the future has in store for her.   That’s what Vanity Girl is all about – providing the backstage moment so that girls can pursue their dreams.  She does own a Silver Starlet BTW, so she is also a Real Vanity Girl 🙂

Find Kevin:
Buy his Brushes:
Buy a Lighted Hollywood Vanity:

Crew & Glam Squad
Shoot & Edit:
Tweet Me: @VanityGirl
Instagram: @VanityGirlHollywood

Vanity Girl and the Miss USA Pageant

Miss Connecticut crowned Miss USA 2013 via MSN News

So I just got back from Planet Hollywood in Las Vegas.  The hotel was even more sparkly than usual, as 51 bona fide US beauty queens and a bevy of teen hopefuls and others descended on the Vegas property to watch Miss Connecticut, Erin Brady, win the coveted title.  What I especially loved about her, is that she proudly talked about her math roots, and her “secret glamour” side.

We all have it… this secret glamour side. I was actually invited to Vegas by my friend, celebrity MUA and author, Kenetia Lee who works with the Trump Organization.  She put together a brand new workshop called Confidently Beautiful and it was attended by many  Miss Teen USA hopefuls and other women and girls, some who pageant and others who don’t, around what Confidently Beautiful means to them.

She invited me to be a panelist along with 2012 Miss USA Nana Meriwether, Cathryn Kennedy of St. Jude’s, Dorothy Evans Miss USA Fitness Expert and Dr. Lisa Palmer of Florida to serve as role models and share our very honest journeys with the attendees.  It also confronted us about our own personal journey with that elusive question of “what is confidently beautiful?

It makes a lot of sense.  A large majority of my Vanity Girl customers are young teens, just coming into their own when it comes to beauty, body image and confidence.  Yes, we love our makeup.  But we also love what makes us beautiful on the inside, flaws and all.

I was very honored to share my story.  I was even more honored when these bright and beautiful young women, and some of their mothers who beautifully are still launching some of their dreams, came up to me afterwards to share their own entrepreneurial dreams and ask my advice on their burgeoning projects!  It’s honestly my favorite part, whenever I speak, to get a little of that one-on-one time afterward and hear if something I said resonated and fanned a little fire inside someone’s heart.

I also learned so much from my fellow panelists.  Here are just a couple of very quick takeaways I learned from these accomplished and beautiful women:

Nana:  She is sooooo accomplished at such a young age.  I was inspired by how she turns “haters” and naysayers into fuel for her dreams.

Lisa:  Balance.  She is such a proponent for taking care of yourself and setting healthy boundaries for yourself and your loved ones.

Cathryn:  Kindness.  As a CFO type, she would seem to be all about the financial bottom line, but it was her humanity that struck me most.

Dorothy:  Loving the skin in your in.  No matter the shape and size, there is always room to take care of your physical body.

Kenetia:  Be Fearless.  Bold.  Beautiful and Free.

So Kenetia, thank you for inviting me and giving me a platform to share my Vanity Girl story.  To the other panelists, thank you for sharing your stories (yes, even the ugly parts!) and wisdom with everyone, and most of all, to those beautiful, shiny teen faces who attended, thank you for listening and I AM SO EXCITED to see what’s next for all of you.


Maxine @VanityGirl

Allure Makeup Academy in Oceanside CA

Entrepreneur teaches makeup artists | The Coast News.

One of our affiliates, Janet Pippins of Allure Makeup Academy, was just featured in her local paper.  It’s so great to see her dream come true and now she is getting ready to share her makeup line at the PHAME Expo.  She has a few of our Starlet mirrors in her makeup classroom, so if you are in Oceanside or if you are going to be at the PHAME Expo- make sure to look her up and go see our vanities too 🙂

She will be at Booth #609 at the PHAME Expo.


Maxine @VanityGirl 

PS If you are a beauty blogger or YouTube guru —  check out our Affiliate program

Vanity Girl Hollywood blinging out the Pasadena PHAME Expo

This hot new event seems to be taking the beauty industry by storm and two of our Industry Pro Vanity Girls will be there, blinging out their event booths with their Vanity Girl vanities.

Crystal of Paw Pallette (the beauty & brains behind that brand) will be at booth 410, and if you haven’t seen her paw pallettes, they are the CUTEST things ever.

And makeup instructor and MUA Janet of Allure Makeup Academy (who by the way, held one of the first Vanity Mixers)  is launching a new makeup line and she will be in Booth #609.

If you drop by and visit – make sure to take a pic with the vanity and Instagram, Tweet or FB me!  I LOVE getting those pics.

Crystal told me that LimeCrime, PurseBuzz and Enkore Makeup will also be there … so I’m sure I will make it over there as well.


Maxine @VanityGirl

What about you?   Will you be at the PHAME Expo?  Do you still need to Bling out your Booth with one our Vanities?  Get some … 

A French Girl’s Guide to Cannes 2013

Screen Shot 2013-05-20 at 5.35.02 PM

Festival de Cannes – From 15th to 26th May 2013.

I admit it.  I am a Francophile.  So when I met this ADORABLE French Expat name Julie while guest lecturing at UCLA, and she expressed an interest in guest blogging for us… hello, how could I say Non?  

Here’s her inside scoop on all things Cannes!  I am posting a little late … so please bear with me.  She did get it to me on time, but I am late.  

Enjoy and please say  Bon Jour to Julie! 

Bisous, Maxine 

Get ready for Fashion Week in Cannes !


From 15th to 26th May 2013 

Film aficionados, Fashion lovers, the 2013 Cannes Film Festival is already in full swing! There is already a great vibe around the whole of the French Riviera. This year will be no different! Cannes will welcome some of the world’s most successful actors and actresses, the most gorgeous designer’s dresses on the red carpet and the craziest parties to open the summer; it’s going to be AMAZING!

To tell you a little about myself, I’m Julie from France! I worked for BMW-MINI and Range Rover as a Marketing Manager for two years in Nice (South of France) .I’ve been in LA for more than a year now, I love that city and enjoy every single day!

I’m currently studying for the General Business Studies Certificate at UCLA. One of the courses I’m taking is Social Media Marketing, and we had a really special guest few weeks ago, the belle and brilliant Maxine Tatlonghari!

How crazy it is, I’m now sharing girly-fashion-news on her blog! I can’t believe it.

But let me go back to the festival, as a French girl expat in LA , I’m not going to be there this year, but here are some tips (Blogs, Gossip, Breaking News, Back stages…) to follow it and don’t miss anything !

A vos agendas: screenings guide


A “Mise en bouche”

The Cannes Film Festival has chosen to display its 66th edition a couple who perfectly embodies the spirit of the movie: Joanne Woodward and Paul Newman pictured on the set of the well named A New Kind of Love, Melville Shavelson (1963).

 Steven Spielberg will be this year the head of the jury for the main competition.

Audrey Tautou (A French actress, she played in Le Fabuleux Destin d’Amélie Poulain) is going to host the opening ceremony.

This is looking to be a pretty big festival this year with Australian director Baz Luhrmann’s “The Great Gatsby”opening the festival (starring Leonardo DiCaprio, Tobey Maguire and Carey Mulligan and the musical score by Jay-Z that also features a song by Beyonce, all of whom are expected to walk the famous red carpeted stairs).


Breaking news

A documentary retracing Amy Winehouse’s life will be presented at the Cannes Festival 2013. According to Télé Loisirs (French Magazine), British director Asif Kapadia will present a documentary about the life of singer trash Film Market from 15 to 24 May at Cannes. Produced by James Gay-Rees, this documentary will be shown on La Croisette to the delight of fans of the singer disappeared on 23 July 2011 at the age of 27. In this documentary, Asif Kapadia talks about the darker side of the story of Amy Winehouse. After watching the film, the Daily Mirror reports that the singer’s parents, Mitch and Janice, gave permission to the director, as the documentary about their daughter is devoid of “sensationalism”.


Ready for parties!


It has been said that 80 percent of the world’s wealth is in Cannes during the 11 days of the festival. Judging by the number of yachts in the Cannes harbor and marina, and the overwhelming number of Rolls’, Bentley’s, Ferrari’s, Lamborghini’s and any other fine automobile you can name, I would venture to say it’s not far from the truth.  It’s fairly easy to get rundown by a Rolls’ or Bentley. Trying to board one of the yachts is not so easy and getting invited to a party aboard one of them is even harder.

Cannes festival is famous for many things, but the parties should be at the top of your list. Two types of parties are held during the festival – post screening parties and early cocktail receptions in the evening. The latter is held during sunset, and the venue is usually at a beachfront pavilion. The post-screening parties are held in many places, so make sure you do your research.

Take note that there are no official parties for the attendees of the festival. Most of the parties are, therefore, private affairs with specific guest lists. If you want to be invited, then the first thing to go is to keep your ears open for all news and try to secure an invite before the festival begins. Make sure you visit Vesper White Parties for your chance to get into best parties in Cannes this year.

 Clubs, Lounges, Pool Parties:

Fashion TV will be there.  Here’s where you can get your tickets:

The Famous:




This blog present the entire clubs programs coming for the Festival in few days and the official website of the Festival here:


be ready to watch the red carpet on live:

Maxine @VanityGirl at Perez Hilton’s Pajama Party

I love my JetsetExtra family.  Not only do I get to go on location with them, but as their Hollywood Insider I cover a lot of fun events and Red Carpets here in Tinsel Town.

And say what you want about Perez Hilton, he has taken celebrity blogging to a whole other level AND is a personality in his own right.  As a new Dad, he’s definitely showing a kinder, softer side and have you seen the bod lately?  Someone’s been hittin’ the gym in-between midnight feedings!

Anyhoo – we were invited to his Birthday Party which he did Pajama Style.  It was a lot of fun, here were some of the highlights:


The Elmo Onesie was a big hit with the guys.

Adrienne Maloof was Über sexy with a La Perla nod to Old School Hollywood Glam.

Sassy MJ of Shahs of Sunset was in head to toe Victoria Secret and Loubitans.

Jetset Stylist Jeannie Mai wore her pajama pants from Vietnam and a bustier and white jacket.

Jordan Sparks said that boyfriend Jason Derulo always wears his hat (how cute are they BTW?)

Sophie T. Simmons wore Victoria Secret with Jimmie Choo’s.

I rocked Jose Natori and my 1950’s roller do hair by Tanya of Untamed Instincts on Melrose was a hit.


Perez said his next trip was going to be US, probably Miami since he has the little one to consider.

Dancing With the Stars’ Mark Ballas completely charmed me when he spoke Japanese to me (no, I’m not Japanese but I took a post-college Gap Year there and absolutely loved it.)

Sophie just got back from North Carolina, and she says she loved it.

Jeannie Mai said her favorite fashion city is Singapore!

Celebrity Stylist Phu Styles said that her favorite fashion cities are NYC, Miami (lots of love for Miami that night), LA, Paris, Milan and Tokyo.

More later!


Maxine @VanityGirl 

Hot LA Event Planners: Jin Yu of Jin & Quinn


I met Jin when my friend Ben invited me to be a part of TV Guide’s The Painted Nail Katie-in-Wonderland party. We did our signature pop up Vanity Bar (My Glam Squad included @odmakeup, @makeupbycrystals @zarahglam and @crystalhamilton).  We had such a great time sharing our OCC Lip Tar Bar (a couple of guys even tried on blue & green lips and our festive hats were supplied by Ariane).

Congrats on the coverage Jin – can’t wait to work with you again!

Maxine @VanityGirl

The Makeup Show LA tomorrow!

via The Makeup Show LA.


This is one of my FAVORITE makeup shows.  So well curated (not a madhouse like some others and like the best beauty part-ay where you can see your favorite brands, celebrity MUA’s, bloggers and YouTubers all under one chic, downtown roof.

I’ll be there Sunday shooting some stuff for Vanity Girl TV (I know, it’s been much too long!) with one of my favorite cameramen @photofilmstage – so if you are around and have or want a vanity, make sure to say “Hi” so we can get you on camera :)

I’m so excited to interview celebrity MUA extraordinaire Sam Fine too and to see two of my favorite Tubers @enkoremakeup and @pursebuzz at their booth and so many more of my Beauty Tribe peeps.


Maxine @VanityGirl, Jenny & Leo



VanityGirlTV Makeup Show 2011:  Inglot Smokey Eye with My Love Oscar

VanityGirlTV Makeup Show 2011:  Smashbox Cosmetics

VanityGirlTV Makeup Show 2011:  OCC Cosmetics

VanityGirlTV Makeup Show 2011:  Stila Cosmetics

I’ll be there tomorrow at around 10:30 a.m. – are you planning to go?