How to build a beauty career

Join me as I catch up with my former intern, Olivia Danielle, at the PHAMExpo.  I am so proud of Olivia — she just graduated from FIDM and landed a job as a product developer with a major cosmetic line here in LA.

She is beautiful and driven and truly pursuing her passion in the beauty industry.  She first saw our vanities when she was still living in New York … and approached me at the Beautylish event in Santa Monica a few years ago.

She also works very hard and isn’t afraid to roll up her sleeves! We can’t wait to see what else the future has in store for her.   That’s what Vanity Girl is all about – providing the backstage moment so that girls can pursue their dreams.  She does own a Silver Starlet BTW, so she is also a Real Vanity Girl 🙂

PHAMExpo: http://www.phamexpo.com
Find Kevin: http://kjbennett.com
Buy his Brushes: http://www.royalbrush.com
Buy a Lighted Hollywood Vanity: http://www.vanitygirlhollywood.com

Crew & Glam Squad
Hair: http://www.untamedinstincts.com
Shoot & Edit: http://photofilmstage.com
Tweet Me: @VanityGirl
Instagram: @VanityGirlHollywood

What to look for in a makeup brush

Join me as I catch up with my friend, Emmy-ward winning MUA KJ Bennett at the Royal Brush booth at the first annual PHAMExpo.  His brushes were born out of his “makeup artist angst” because he simply couldn’t find brushes that kept up with him!

I first met Kevin a few years ago when I was in New York and hung out with YouTube makeup guru @enkore makeup for the first time.  The three of us ended up in Chelsea over martinis and the rest they say … is history!

xoxo –

Maxine

 

 

PHAMExpo: http://www.phamexpo.com
Find Kevin: http://kjbennett.com
Buy his Brushes: http://www.royalbrush.com
Buy a Lighted Hollywood Vanity: http://www.vanitygirlhollywood.com

Crew & Glam Squad
Hair: http://www.untamedinstincts.com
Shoot & Edit: http://photofilmstage.com
Tweet Me: @VanityGirl
Instagram: @VanityGirlHollywood

Peek inside a celebrity MUA daily makeup routine …

So Vanity Girls, you met Priscilla Ono last week in our Vanity Girl spotlight  … but in case you didn’t jot down her daily makeup must-have’s to achieving high-glam perfection, here is a list of some of her faves!

Foundations:  Studio Fix by Mac; Giorgio Armani (I am dying to try this!  It always looks so beautiful)

Highlighters:  Prep & Prime by Mac; YSL Touche Eclat; Bobbi Brown Foundation Stick

Eyeliners:  Lime Crime colored liners; Sephora eyeliner stickers

Mascara:  L’Oreal Voluminous

Lips:  MAC, NYX, Lime Crime, Kat Von D Lip Stains (Backstage Bambi)

Brushes:  Sigma F88; Toki Doki

Hair Tools:  Croc Blowdryer and flat iron; Hot Tools

… and of course, her lighting of choice?  Black Broadway Desk by Vanity Girl Hollywood

In case you missed, here is the video:

What about you?  Have you tried any of these items? What are your daily Go-to’s?

xoxo

Maxine @VanityGirl

Launching your dream business …

Last Thursday,  social media expert Beverly Macy (author, host, educator, thought-leader extraordinaire) interviewed me on her  Social Media and business radio show.  My story was really about how I Followed My Dream … and created Vanity Girl Hollywood after getting laid off.

Now that we are five years in, I sometimes lose sight that this all started out of an idea  I had during a cheer-up session at the Burke Williams spa here in West hollywood.  They say that luck is where inspiration and perspiration intersect, right?

I was lucky – lucky that I had an angel investor who saw my track record, believed in me and respected my marketing chutzpah and put his talent and resources behind this fledgeling dream.

Lucky that I had friends and family who supported this dream, and helped me keep it alive when I didn’t think I could do it.

Lucky that Social Media was this free platform, where I could take my PR and Guerilla marketing tactics to the web and create a machine that would market 24/7, 365. (Big thanks to Alaia Williams for showing me how to blog and use Twitter!)

Lucky that celebrities like Kim Kardashian and YouTube gurus like Kandee Johnson would love this product, and choose to support another female entrepreneur.

Milk Studios, LA 2010 Kim Kardashian and Maxine Tatlonghari

Milk Studios, LA 2010
Kim Kardashian and Maxine Tatlonghari

Kandee & Max

L’Oreal Anniversary Party at the Four Seasons, Beverly Hills
Uber Beauty Blogger Kandee Johnson and Maxine Tatlonghari

And most of all, lucky that a girl named Crystal in Ohio bought that first vanity (only 2 days after I launched my eBay store and blog which I built myself!)and proved that there were THOUSANDS of girls out there who wanted a Backstage Hollywood moment of her very own. I LOVE and appreciate my Vanity Girls more than words could ever express.

Please take a listen.  And if it inspires you to follow a dream – any dream – please share it here or of course – find me on Social Media.

xo

Maxine

What lighting do makeup artists use?

Here’s another spotlight on a Pro Vanity Girl. Meet celebrity MUA Priscilla Ono, whom I met through Uber Blogger Kandee Johnson.  Priscilla has beat the faces of glamour girls like Pamela Anderson, Carmen Electra, Paris Hilton, Amber Rose and Iggy Azalea!  Now you KNOW, those are some serious skills if they call on her to beat their face  And I’ve seen more than one instance where Ms. Amber Rose has been named “Best Makeup” on a Red Carpet, just sayin’ …

Anyway, Ms. Priscilla has a Black Vanity Desk of her very own in her LA Makeup Loft.  Here’s her video where she takes you through some of her daily things!


What she loves about her Broadway Desk .. or as she says in the video, “obsessed” 🙂 

  • The Lifetime Warranty.  Yep, Vanity Girl is manufactured right here in LA and carries a lifestime warranty.
  • The adjustable light switch.  Every MUA (and home makeup junkie) should be able to control their lighting!
  • The holsters that hold her Croc Blowdryer and Hot Tools hair items.
  • The outlets that make everything from styling to airbrush makeup to watching YouTube tutorials a breeze when doing your makeup.
  • And of course, the nice warm lighting which she says is “amazing” for makeup application.

Make sure to watch the video to check out her video and her daily makeup must-have’s!

xoxo

Maxine @VanityGirl

Vanity Girl Hollywood wins Economic Development Award 2013

Vanity Girl was really proud to be honored by the West Hollywood Chamber of Commerce as an Economic Development leader.

ABOUT THE EVENT: 
The West Hollywood Chamber of Commerce honored five at the annual State of The City (#SOTC2013) on June 26, 2013.
The honors went to Authentic, Cabo Cantina, Koontz Hardware, LASC, and Vanity Girl Hollywood who also served as panelists to share their insight about their success as small businesses, moderated by Leonard Lanzi, Executive Director of Los Angeles Venture Association (LAVA).  In his capacity at LAVA, Len works with its board of directors to direct the strategic plan and organize educational and informational programs within the venture funded business ecosystem in the greater Los Angeles region.

Hany Haddad, Chair of the West Hollywood Chamber of Commerce who also served as a panelist, quoted, “We continue to seek new ways to strengthen the West Hollywood community through small business development and these five businesses are true examples of how small business supports communities economically.”

City of West Hollywood:  http://www.weho.org
Los Angeles Venture Association:  http://www.lava.org
Koontz Hardware: http://www.koontz.com
Vanity Girl Hollywood:  http://www.vanitygirlhollywood.com
Authentic Agency:
Crew & Glam Squad: 
Thank you!
Maxine @VanityGirl

Vanity Girl and the Miss USA Pageant

Miss Connecticut crowned Miss USA 2013 via MSN News

So I just got back from Planet Hollywood in Las Vegas.  The hotel was even more sparkly than usual, as 51 bona fide US beauty queens and a bevy of teen hopefuls and others descended on the Vegas property to watch Miss Connecticut, Erin Brady, win the coveted title.  What I especially loved about her, is that she proudly talked about her math roots, and her “secret glamour” side.

We all have it… this secret glamour side. I was actually invited to Vegas by my friend, celebrity MUA and author, Kenetia Lee who works with the Trump Organization.  She put together a brand new workshop called Confidently Beautiful and it was attended by many  Miss Teen USA hopefuls and other women and girls, some who pageant and others who don’t, around what Confidently Beautiful means to them.

She invited me to be a panelist along with 2012 Miss USA Nana Meriwether, Cathryn Kennedy of St. Jude’s, Dorothy Evans Miss USA Fitness Expert and Dr. Lisa Palmer of Florida to serve as role models and share our very honest journeys with the attendees.  It also confronted us about our own personal journey with that elusive question of “what is confidently beautiful?

It makes a lot of sense.  A large majority of my Vanity Girl customers are young teens, just coming into their own when it comes to beauty, body image and confidence.  Yes, we love our makeup.  But we also love what makes us beautiful on the inside, flaws and all.

I was very honored to share my story.  I was even more honored when these bright and beautiful young women, and some of their mothers who beautifully are still launching some of their dreams, came up to me afterwards to share their own entrepreneurial dreams and ask my advice on their burgeoning projects!  It’s honestly my favorite part, whenever I speak, to get a little of that one-on-one time afterward and hear if something I said resonated and fanned a little fire inside someone’s heart.

I also learned so much from my fellow panelists.  Here are just a couple of very quick takeaways I learned from these accomplished and beautiful women:

Nana:  She is sooooo accomplished at such a young age.  I was inspired by how she turns “haters” and naysayers into fuel for her dreams.

Lisa:  Balance.  She is such a proponent for taking care of yourself and setting healthy boundaries for yourself and your loved ones.

Cathryn:  Kindness.  As a CFO type, she would seem to be all about the financial bottom line, but it was her humanity that struck me most.

Dorothy:  Loving the skin in your in.  No matter the shape and size, there is always room to take care of your physical body.

Kenetia:  Be Fearless.  Bold.  Beautiful and Free.

So Kenetia, thank you for inviting me and giving me a platform to share my Vanity Girl story.  To the other panelists, thank you for sharing your stories (yes, even the ugly parts!) and wisdom with everyone, and most of all, to those beautiful, shiny teen faces who attended, thank you for listening and I AM SO EXCITED to see what’s next for all of you.

xoxo

Maxine @VanityGirl